SERVICES for brands that REFUSE to settle
Our services
for SURFACE LEVEL
We DON'T JUST STUDY YOUR CONSUMERS.
WE DECODE THEM.
Every engagement is grounded in the Florence and Volta methodology, a proprietary system that treats consumer research as a clinical diagnostic, not a data collection exercise.
We don't just tell you what your consumers said. We tell you what they meant, what's driving them, and exactly what to do about it.
PSYCHOLOGICAL
CONSUMER MAPPING
service one
Standard segmentation tells you what your consumers look like from the outside. This tells you what's driving them from the inside.
We identify the unconscious motivations, identity constructs, emotional needs, and meaning-making patterns that define how your consumers experience your category, and what would have to be true for your brand to genuinely matter to them. The output is a proprietary segmentation model built on clinical psychological constructs, not survey clusters.
This is the work that changes how a brand team thinks about their consumers.
BRAND PSYCHOLOGY AUDIT
service Two
You've run the tracking studies. Seen the brand health scores. And you still can't quite explain why the creative keeps missing, or why consumers who say they like you don't actually choose you.
The Brand Psychology Audit is a diagnostic — not of market perception, but of the psychological relationship between your brand and your consumers. We analyze what your brand is actually signaling emotionally, what needs it's meeting or failing to meet, and where the disconnects live between your intentions and your consumers' lived experience. Then we tell you what to do about it.
PREDICTIVE
CONCEPT TESTING
service Three
Conventional concept testing has a fundamental flaw: it asks people what they consciously prefer, then treats the answer as predictive. It isn't.
Brand choice is mostly unconscious. Emotional resonance, the thing that creates loyalty, advocacy, and genuine preference, lives below the level of rational evaluation. We test your creative concepts using depth psychology methods that surface the gut reaction, the identity association, the unconscious meaning a consumer makes before they've had a chance to rationalize.
The result: a clear read on what will actually work - not what people will claim to like in traditional market research. If you're about to spend millions producing and placing creative, this is the moment to know.
THE
PROCESS
WE VALUE COLLABORATION
We don't parachute in with a framework and leave. We work alongside your team - sharing what we're seeing, pressure-testing ideas together, and making sure the strategy we build is one your organization can actually run with.
We measure our work by what changes after we leave: decisions made with more confidence, creative that lands harder, brands that connect with consumers in ways that actually hold. Not by the thickness of the deck we deliver.
Your consumers are human beings with complex psychology. We treat them that way in how we research and we build strategies that treat them that way too. Brands that respect the human tend to win the human.
YOUR SUCCESS IS THE POINT
PEOPLE, THEN METRICS
RADICAL HONESTY
If your brand has a problem, we'll tell you what it actually is — not a softened version designed to protect the relationship. The brands that get the most out of working with us are the ones who can handle the truth and are ready to do something with it.
