SERVICES for brands that REFUSE to settle
What we do
for SURFACE LEVEL
We DON'T JUST STUDY YOUR CONSUMERS.
WE DECODE THEM.
Every engagement is grounded in the Florence and Volta methodology, a proprietary system that treats consumer research as a clinical diagnostic, not a data collection exercise.
We don't just tell you what your consumers said. We tell you what they meant, what's driving them, and exactly what to do about it.
PSYCHOLOGICAL
CONSUMER MAPPING
service one
Standard segmentation tells you what your consumers look like from the outside. This tells you what's driving them from the inside.
We identify the unconscious motivations, identity constructs, emotional needs, and meaning-making patterns that define how your consumers experience your category, and what would have to be true for your brand to genuinely matter to them. The output is a proprietary segmentation model built on clinical psychological constructs, not survey clusters.
This is the work that changes how a brand team thinks about and strategies for their consumers.
- 10–20 clinical depth interviews with target consumers
- Behavioral observation and projective research techniques
- AI-augmented pattern analysis
- Proprietary psychographic segmentation model (4–6 types)
- Psychological profiles: motivations, fears, identity drivers, brand implications
- Strategic recommendations and presentation to your team
4-6 weeks
BRAND PSYCHOLOGY AUDIT
service Two
You've run the tracking studies. Seen the brand health scores. And you still can't quite explain why the creative keeps missing, or why consumers who say they like you don't actually choose you.
The Brand Psychology Audit is a diagnostic of the psychological relationship between your brand and your consumers. We analyze what your brand is actually signaling emotionally, what needs it's meeting or failing to meet, and where the disconnects live between your intentions and your consumers' lived experience. Then we tell you what to do about it.
- Audit of existing brand communications and creative
- Depth interviews with current, lapsed, and non-customers
- Psychological gap analysis: intended vs. actual emotional impact
- Category opportunity map — unmet psychological needs your brand could owN
- Diagnostic report with strategic recommendations
- Presentation and working session with your team
6–8 weeks
PREDICTIVE
CONCEPT TESTING
service Three
Conventional concept testing has a fundamental flaw: it asks people what they consciously prefer, then treats the answer as predictive. It isn't.
Brand choice is mostly unconscious. Emotional resonance, the thing that creates loyalty, advocacy, and genuine preference, lives below the level of rational evaluation. We test your creative concepts using depth psychology methods that surface the gut reaction, the identity association, the unconscious meaning a consumer makes before they've had a chance to rationalize.
The result: a clear read on what will actually work, not what people will claim to like in traditional market research. If you're about to spend millions producing and placing creative, this is the moment to know.
- Depth psychology concept evaluation (8–12 consumer sessions per concept)
- System 1 emotional response analysis
- Identity and meaning association mapping
- Comparative ranking with psychological rationale
- Clear go/no-go recommendation with strategic direction
- Debrief and presentation with your team
4–6 weeks
À La Carte
STRATEGIC ADVISORY RETAINER
WORKSHOPS
Don't see exactly what you need? Our work is inherently custom. Reach out and tell us what's going on. we'll tell you honestly whether and how we can help.
INSIGHT TO STRATEGY SPRINT
3–4 weeks
WHENEVER YOU NEED
Half-day to two days
A specific problem. A compressed timeline. The full weight of our methodology applied to a bounded question. You walk out with a psychologically-grounded creative strategy.
Ongoing access to Azad and Jasyn for strategic counsel, rapid consultation, and creative review. For brands that want a clinical psychologist and a behavioral strategist in the room on a regular basis without a full engagement.
Custom working sessions for brand and insights teams. Topics include psychographic intelligence for brand strategy, and AI-augmented creative decision-making. Built around your team's specific challenges.
THE
PROCESS
WE VALUE COLLABORATION
We don't parachute in with a framework and leave. We work alongside your team, sharing what we're seeing, pressure-testing ideas together, and making sure the strategy we build is one your organization can actually run with.
Our North Star is setting brands up for success after we deliver the work, empowering decisions made with more confidence, creative that drives KPIs, and a deeper connection with your audience.
Your consumers are human beings with complex psychology. We treat them that way in our research, then distill the complexity into strategies that meaningfully move your goals forward.
YOUR SUCCESS IS THE POINT
PEOPLE, THEN METRICS
RADICAL HONESTY
If your brand has a problem, we'll tell you what it actually is — not a softened version designed to protect the relationship. The brands that get the most out of working with us are the ones who can handle the truth and are ready to do something with it.
