WE BELIEVE MOST BRANDS are only scratching the surface
Florence and Volta was built on a simple but uncomfortable truth: the marketing industry has been asking the wrong questions about consumers for decades. Not because the people are wrong but because the tools and methods are. Almost all market research is designed to capture what people consciously think and say.
None of them were built to reach the unconscious, which is where consumer decisions are actually made. We built a firm that goes there. Combining clinical psychology, behavioral science, and AI-augmented research, we surface the motivations, tensions, and emotional drives that live below what consumers are willing or able to articulate and we translate what we find into brand strategy that actually moves people.
MEET the
FOUNDERS
Azad is a trained psychologist who made a pivot into marketing, where he discovered that the biggest gaps in brand strategy were psychological. He forged expertise in consumer research over nearly two decades of consumer insights and brand strategy work for Procter & Gamble's portfolio (Gillette, Olay, Tide, Pampers), the full Stellantis automotive stable (Jeep, Chrysler, Dodge, Ram), Lexus, Lenovo Global and Gaming, DuckDuckGo, and others. He thrives on taking highly complex and ambiguous brand problems and generating insights that reliably empower. brands to clear the clutter.
Azad Abbasi
Jasyn cut her teeth working on luxury and lifestyle PR. She is now a licensed clinical social worker trained at New York University and The New School, with a practice catered toward high-profile, high-performance, high net-worth individuals. She brings that psychological depth to consumer understanding, paired with something rarer still: a natural creative instinct. Jasyn doesn't just identify what consumers feel. She can sense what the brand response should look and feel like. Connecting psychological insight and creative direction is territory she moves through intuitively.
Jasyn Lezin
THE VIBE
GET TO KNOW US
OBSESSED WITH WHAT MAKES PEOPLE TICK
CONVINCED THE BEST STRATEGY STARTS WITH THE MOST HONEST RESEARCH
TWO PEOPLE WHO HAVE NEVER STOPPED BEING CURIOUS ABOUT HUMANS
BASED IN PORTLAND. WORKING WITH BRANDS EVERYWHERE.
[01]
[02]
[03]
[04]
THE
PROCESS
WE VALUE COLLABORATION
We don't parachute in with a framework and leave. We work alongside your team, sharing what we're seeing, pressure-testing ideas together, and making sure the strategy we build is one your organization can actually run with.
Our North Star is setting brands up for success after we deliver the work, empowering decisions made with more confidence, creative that drives KPIs, and a deeper connection with your audience.
Your consumers are human beings with complex psychology. We treat them that way in our research, then distill the complexity into strategies that meaningfully move your goals forward.
YOUR SUCCESS IS THE POINT
PEOPLE, THEN METRICS
RADICAL HONESTY
If your brand has a problem, we'll tell you what it actually is — not a softened version designed to protect the relationship. The brands that get the most out of working with us are the ones who can handle the truth and are ready to do something with it.
