WE BELIEVE MOST BRANDS are only scratching the surface
Florence and Volta was built on a simple but uncomfortable truth: the marketing industry has been asking the wrong questions about consumers for decades. Not because the people are wrong but because the tools and methods are. Almost all market research is designed to capture what people consciously think and say.
None of them were built to reach the unconscious, which is where consumer decisions are actually made. We built a firm that goes there. Combining clinical psychology, behavioral science, and AI-augmented research, we surface the motivations, tensions, and emotional drives that live below what consumers are willing or able to articulate and we translate what we find into brand strategy that actually moves people.
WE GO WHERE TRADITIONAL research doesn't dare.
What we do and why it's different
Most consumer research is built to confirm what brands already suspect. Ours is built to challenge it. We use depth interviewing techniques adapted from clinical psychology (the same methods designed to access what people can't or won't say directly) alongside projective research, quantitative data at scale, behavioral observation, and AI-augmented pattern analysis. The result isn't a data set. It's a psychological map of what your consumers are actually reaching for. And a strategy built on it.
MEET the
FOUNDERS
Azad is a trained psychologist who made an unusual pivot: into marketing, where he discovered that the biggest gaps in brand strategy weren't strategic...they were psychological. What followed was nearly two decades of consumer insights and brand strategy work at: Procter & Gamble's portfolio (Gillette, Olay, Tide, Pampers), the full Stellantis automotive stable (Jeep, Chrysler, Dodge, Ram), Lexus, Lenovo, Lenovo Gaming, and DuckDuckGo. His particular skill is the ability to take a highly complex and ambiguous brand problem and craft research that reliably reveals the answer.
Azad Abbasi
Jasyn is a licensed clinical social worker trained at New York University and The New School, with a practice catered toward high-profile, high-performance individuals. She brings that psychological depth to consumer understanding, paired with something rarer still: a natural creative instinct. Jasyn doesn't just identify what consumers feel. She can sense what the brand response should look and feel like. The distance between psychological insight and creative direction, which stops most researchers cold, is territory she moves through intuitively.
Jasyn Lezin
THE VIBE
GET TO KNOW US
OBSESSED WITH WHAT MAKES PEOPLE TICK
CONVINCED THE BEST STRATEGY STARTS WITH THE MOST HONEST RESEARCH
TWO PEOPLE WHO HAVE NEVER STOPPED BEING CURIOUS ABOUT HUMANS
BASED IN PORTLAND. WORKING WITH BRANDS EVERYWHERE.
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THE
PROCESS
WE VALUE COLLABORATION
We don't parachute in with a framework and leave. We work alongside your team, sharing what we're seeing, pressure-testing ideas together, and making sure the strategy we build is one your organization can actually run with.
We measure our work by what changes after we leave: decisions made with more confidence, creative that lands harder, brands that connect with consumers in ways that actually hold. Not by the thickness of the deck we deliver.
Your consumers are human beings with complex psychology. We treat them that way in how we research and we build strategies that treat them that way too. Brands that respect the human tend to win the human.
YOUR SUCCESS IS THE POINT
PEOPLE, THEN METRICS
RADICAL HONESTY
If your brand has a problem, we'll tell you what it actually is — not a softened version designed to protect the relationship. The brands that get the most out of working with us are the ones who can handle the truth and are ready to do something with it.
